Overview
- On July 29, the White House’s official X account posted footage of ICE agents escorting handcuffed migrants onto a GlobalX deportation flight set to the viral “Nothing beats a Jet2 holiday” audio.
- Jess Glynne condemned the video on Instagram, calling the appropriation of her song “sick” and stressing that her music promotes love, unity and positivity.
- Voice actor Zoe Lister, whose narration anchors the Jet2 commercial soundbite, disavowed the post and questioned the use of her voice to advance a “nasty agenda.”
- Jet2holidays issued a statement clarifying it “does not endorse” the White House video and expressed disappointment over its brand being used for government policy messaging.
- Despite the backlash, the White House signaled that meme-driven social media tactics will remain a staple of its communications strategy under President Trump.