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3w ago

White House Stands by ICE Deportation Video Set to Viral Jet2 Meme

Public outcry, including statements from Jet2holidays, Jess Glynne, Zoe Lister, has not deterred the White House from maintaining its meme-driven communications.

British singer Jess Glynne hit back at Trump's White House for using a commercial that uses her song to promote detaining and deporting immigrants.
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LONDON, ENGLAND - APRIL 27: Jess Glynne performs ahead of the Gallagher Premiership Rugby match between Harlequins and Northampton Saints at Twickenham Stadium on April 27, 2024 in London, England. (Photo by Warren Little/Getty Images)

Overview

  • On July 29, the White House’s official X account posted footage of ICE agents escorting handcuffed migrants onto a GlobalX deportation flight set to the viral “Nothing beats a Jet2 holiday” audio.
  • Jess Glynne condemned the video on Instagram, calling the appropriation of her song “sick” and stressing that her music promotes love, unity and positivity.
  • Voice actor Zoe Lister, whose narration anchors the Jet2 commercial soundbite, disavowed the post and questioned the use of her voice to advance a “nasty agenda.”
  • Jet2holidays issued a statement clarifying it “does not endorse” the White House video and expressed disappointment over its brand being used for government policy messaging.
  • Despite the backlash, the White House signaled that meme-driven social media tactics will remain a staple of its communications strategy under President Trump.