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White House Seeks Corporate Sponsors for Easter Egg Roll, Raising Ethical Concerns

The solicitation offers branding opportunities on White House grounds, a move criticized for breaking with long-standing norms and regulations.

The White House is framed in the trees under a cloudy sky on March 9, 2025, in Washington, DC.
Guests participate in the annual White House Easter Egg Roll on the South Lawn of the White House.
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Overview

  • The White House is offering corporate sponsorships for the annual Easter Egg Roll, with sponsorship tiers ranging from $75,000 to $200,000.
  • Sponsors are promised branding opportunities, naming rights, and exclusive access to White House events, including a private brunch hosted by the First Lady.
  • Funds raised through sponsorships will be managed by the White House Historical Association, with excess funds potentially supporting other White House events.
  • Critics, including ethics experts and former White House officials, argue the move violates established norms and raises concerns about the use of public office for private gain.
  • The National Park Service will vet prospective donors, but questions remain about oversight and the use of official White House communications for sponsor promotion.