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White House Seeks Corporate Sponsors for Annual Easter Egg Roll

The Trump administration's move to offer branding opportunities for the historic event raises ethical concerns about the use of public office for private gain.

The White House is framed in the trees under a cloudy sky on March 9, 2025, in Washington, DC.
Guests participate in the annual White House Easter Egg Roll on the South Lawn of the White House.
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Overview

  • The White House, through the event company Harbinger, is offering corporate sponsorships for the April 21 Easter Egg Roll, with tiers ranging from $75,000 to $200,000.
  • Sponsorship benefits include branding on event materials, mentions in official communications, and access to an exclusive brunch hosted by First Lady Melania Trump.
  • Funds raised will go to the White House Historical Association, with excess funds potentially allocated to other White House events like Halloween and Fourth of July celebrations.
  • Critics, including ethics experts and former White House officials, argue that the move blurs the line between public office and private gain, breaking with long-standing norms.
  • This follows other instances of the Trump administration using the White House for promotional activities, such as a recent Tesla showcase with CEO Elon Musk.