Overview
- Reports linked Lennar and Taylor Morrison to discussions on a rent-to-own pathway some in the industry call “Trump Homes,” though multiple executives say there is no unified, green-lit program.
- The concept would have private investors buy newly built entry-level houses and rent them to tenants who could apply about three years of payments toward a down payment if they choose to purchase.
- People involved in the talks say investors would absorb initial losses, with major design questions unresolved, including the potential role of federally backed mortgages.
- Backers have discussed potential scale reaching up to roughly 1 million homes, a figure that would represent more than $250 billion in housing supply if realized.
- Homebuilder shares rose after the initial report, with gains cited for Lennar, Taylor Morrison, and peers, even as the White House characterized the coverage as speculation before any announcement.