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White House Pushes GOP Rebrand of Trump Tax Law as 'Working Families Tax Cuts Act'

A closed-door briefing directed Republicans to spotlight tip and overtime tax breaks to blunt backlash over safety-net cuts.

Overview

  • Press secretary Karoline Leavitt, political director James Blair and pollster Tony Fabrizio led morning briefings at RNC headquarters, with invites noting attendance would be tracked.
  • Members were urged to emphasize provisions such as no income tax on some tips and overtime, larger child and employer child care tax credits, and select breaks for seniors.
  • The push follows weeks of hostile town halls and poor polling for the law, which Republicans hope to defend heading into the 2026 midterms with tighter message discipline.
  • The Congressional Budget Office estimates roughly 10 million more uninsured people, a $3.4 trillion increase in deficits, and average gains concentrated in the top 10% as lower-income groups lose income.
  • GOP leaders dispute those critiques, with Speaker Mike Johnson and party strategists insisting the plan polls well when explained and advising outreach to younger and low-propensity voters on new media platforms.