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White House Presses 17 Drugmakers to Match Global Lows as New Tariffs Raise Stakes for Europe

Experts warn Europe faces higher prices with reduced availability as firms prioritize the U.S. market.

Overview

  • Letters to 17 manufacturers, including Pfizer, Novartis and Eli Lilly, demand proposals by September 29 to offer U.S. prices at the lowest international level or face unspecified measures.
  • Novo Nordisk moved first by pledging to halve the U.S. retail price of Ozempic for self-paying patients, while Eli Lilly lifted a U.K. price for a weight-loss drug by 170 percent.
  • Transatlantic trade measures now impose a 15 percent U.S. tariff on EU drug imports with the rate potentially rising to 250 percent, ending a long-standing duty-free regime.
  • German statutory insurers set prices through fixed amounts and rebate contracts that serve as a reference for other countries, raising the risk that European prices could be pushed up or supplies constrained.
  • Implementation faces unresolved legal and logistical questions after a similar Most Favored Nation effort was halted by courts in Trump’s first term, even as stakeholders note the influence of insurers and pharmacy benefit managers on U.S. pricing.