Overview

• Press secretary Karoline Leavitt, senior aide James Blair and pollster Tony Fabrizio led closed-door briefings on Capitol Hill directing House Republicans to drop “One Big Beautiful Bill” for “Working Families Tax Cut.”
• Republicans were urged to spotlight voter-friendly pieces such as excluding some tips and overtime from income tax, expanded child tax credit provisions and a new deduction for seniors.
• GOP leaders quickly adopted the new label in public, with Speaker Mike Johnson saying the law sells when explained even as he rejected calling it a rebrand.
• Recent CBO analyses project multi-trillion-dollar deficits and regressive effects, with the top 10% gaining on average and the poorest households losing income on average, plus millions expected to lose health coverage under Medicaid changes.
• Democrats labeled the shift an admission of failure, amplified CBO findings and targeted Republicans with ads after weeks of angry town halls and persistently negative polling.