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White House Joins TikTok With Official Account as Sept. 17 Divest‑or‑Ban Deadline Nears

The move underscores the platform’s political value with a congressionally mandated sale‑or‑ban deadline approaching.

Overview

  • The @whitehouse TikTok account went live Tuesday, debuting a 27‑second montage of President Donald Trump with the caption, “America we are BACK! What’s up TikTok?” and the line, “I am your voice.”
  • Federal law requires ByteDance to sell TikTok’s U.S. operations or face a nationwide ban, and the app briefly went dark in January before enforcement was delayed.
  • Trump has pushed the deadline back three times, most recently in June, setting Sept. 17 as the next cutoff while keeping the app available to roughly 170 million U.S. users.
  • Talks over a U.S. buyer continue with no finalized deal, and U.S. officials have said any sale would require approval from Chinese authorities.
  • Citing national security risks tied to Chinese ownership, lawmakers and intelligence officials back the divest‑or‑ban law, while the White House says it is using TikTok to reach broad audiences.