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4w ago

White House Faces Backlash Over Corporate Sponsorships for Easter Egg Roll

The Trump administration's decision to offer branding opportunities for the historic event has raised ethical concerns and criticism from former officials and watchdog groups.

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The White House is framed in the trees under a cloudy sky on March 9, 2025, in Washington, DC.

Overview

  • For the first time in its 147-year history, the White House Easter Egg Roll is accepting corporate sponsorships, with packages ranging from $75,000 to $200,000.
  • Sponsorship perks include branding opportunities on event signage, naming rights for areas, and exclusive access to a private White House tour and brunch hosted by First Lady Melania Trump.
  • Funds raised through sponsorships will go to the nonprofit White House Historical Association, which supports White House maintenance and events.
  • Critics, including ethics experts and former officials, argue that the move undermines long-standing norms separating public office from private business interests.
  • The event, scheduled for April 21, 2025, is being managed by the event production company Harbinger, which previously worked with the Trump administration.