Overview

• The White House’s 66-second “Daddy’s home” video, set to Usher’s “Hey Daddy (Daddy’s Home),” has been viewed millions of times on X since its June 26 release.
• NATO Secretary-General Mark Rutte’s “daddy” quip, meant as a metaphor for US leadership, was later clarified to avoid implying he personally dubbed the president.
• Social media responses have split between viral praise for its “meme game” and criticism of the montage’s tone.
• President Trump has signaled upcoming meetings with US and Iranian officials to build on the ceasefire he brokered earlier this week.
• Campaign stores now offer ‘daddy’-branded T-shirts and related merchandise, extending the viral moment into fundraising efforts.