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White House Easter Egg Roll Introduces Corporate Sponsorship for the First Time

Amazon, Meta, and YouTube among sponsors funding branded attractions, with proceeds directed to the White House Historical Association.

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President Donald Trump speaks from the Truman Balcony during the Easter Egg Roll on the South Lawn of the White House on April 22, 2019.

Overview

  • The 2025 White House Easter Egg Roll marks the first time corporate sponsorships have been solicited for the event, with sponsorship tiers ranging from $75,000 to $200,000.
  • Amazon, Meta, and YouTube are sponsoring specific attractions, including a Reading Nook, an AI-powered photo experience, and a Bunny Hop Stage, respectively.
  • Proceeds from the sponsorships will be allocated to the White House Historical Association, a nonprofit dedicated to preserving White House history.
  • The American Egg Board is donating approximately 30,000 eggs for the event, coinciding with rising consumer egg prices.
  • Ethics experts have raised concerns about the propriety of corporate branding on White House grounds, a departure from past protocols.