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White House Easter Egg Roll Introduces Corporate Sponsors for First Time

The 147th annual event on Monday will feature sponsorships from Amazon, Meta, and YouTube, raising ethical questions about tradition and commercialization.

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President Donald Trump speaks from the Truman Balcony during the Easter Egg Roll on the South Lawn of the White House on April 22, 2019.

Overview

  • The 2025 White House Easter Egg Roll will take place on Monday, April 21, on the South Lawn, continuing a tradition started in 1878.
  • For the first time, the event will feature corporate sponsors, including Amazon, Meta, and YouTube, with sponsorship fees ranging from $75,000 to $200,000.
  • Proceeds from sponsorships will benefit the nonprofit White House Historical Association, which supports event logistics and preservation efforts.
  • Critics, including ethics lawyer Richard Painter, have raised concerns about the commercialization of the event and potential conflicts of interest with Big Tech.
  • Approximately 30,000 real eggs, donated by the American Egg Board, will be used for traditional activities like egg rolling and egg hunts.