Overview

• For the first time in its 147-year history, the White House Easter Egg Roll has incorporated paid corporate sponsorships, including Amazon, Meta, and YouTube.
• Sponsorship packages ranged from $75,000 to $200,000, offering branding opportunities and proceeds directed to the nonprofit White House Historical Association.
• Activity stations include Amazon’s reading nook, YouTube’s Bunny Hop Stage, and Meta’s AI-powered photo experience, alongside traditional egg roll activities.
• The event uses 30,000 real eggs donated by American egg farmers, despite high egg prices and avian flu concerns.
• Ethics experts have raised concerns about the commercialization of the tradition, which had previously been free of corporate branding.