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White House Debuts First Official TikTok Account as Divestiture Deadline Nears

The account launch comes with TikTok facing a September 17 deadline for ByteDance to cede control or lose access to the U.S. market.

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Overview

  • The White House created its first official TikTok presence Tuesday, uploading three clips including a 27-second montage featuring the president saying “Je suis votre voix.”
  • The profile description reads “Bienvenue dans l’âge d’or de l’Amérique,” and the first post is captioned “L’Amérique est de RETOUR! Quoi de neuf TikTok?”
  • The account quickly drew a large audience, with reports noting more than 69,000 followers shortly after launch.
  • TikTok’s U.S. operations remain subject to a 2024 law that requires ByteDance to relinquish control by September 17 or face a nationwide ban.
  • White House spokesperson Karoline Leavitt said the administration intends to communicate the president’s successes across as many platforms as possible, even as Trump has delayed prior enforcement deadlines.