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White House Coaches House GOP to Rebrand Trump Tax Law as 'Working Families' Plan

The effort seeks to blunt weak polling, with Democrats wielding CBO data to attack the law.

Overview

  • Press secretary Karoline Leavitt, political director James Blair, and pollster Tony Fabrizio led a Wednesday briefing urging Republicans to call the measure the “working families tax cut.”
  • Members were advised to highlight voter‑friendly pieces such as eliminating income taxes on some tips and overtime and boosting the child tax credit and employer child care credit.
  • House GOP leaders quickly echoed the new label at their weekly press conference, saying they want members to focus on explaining specific provisions to constituents.
  • An invite reported by Punchbowl News said attendance for the messaging workshop would be tracked, with at least one staffer per office expected to participate.
  • Democrats intensified attacks and the DCCC labeled the law a “toxic failure,” citing a CBO analysis showing the top 10% gaining about $13,600 annually over a decade while the bottom 10% lose about $1,200, as public polls show the law is unpopular.