Overview

• Press secretary Karoline Leavitt, political director James Blair and pollster Tony Fabrizio led closed‑door briefings for House Republicans and staff, tracking attendance and urging a shift to the “Working Families Tax Cuts” label.
• Members were told to spotlight poll‑friendly items such as no income taxes on some tips and overtime and expanded child tax credits, and to avoid the “One Big Beautiful Bill” nickname that Trump has now dropped.
• Advisers pressed lawmakers to reach younger and low‑propensity voters on new‑media platforms, with the NRCC eyeing 2026 turnout from Trump‑leaning audiences.
• GOP leaders argue the law is being misrepresented, with Speaker Mike Johnson saying the focus is on explaining contents rather than a full rebrand as internal and public polling show the package underwater.
• Democrats seized on the shift, pointing to CBO findings that the top 10% gain roughly $13,600 a year while the bottom 10% lose about $1,200, alongside projections of about 10 million fewer with Medicaid coverage and 2.4 million fewer on SNAP.