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White House and DHS Use Halo Imagery in Viral Posts as Microsoft Stays Silent

The administration's AI Halo memes have drawn backlash for ICE messaging that appears to dehumanize immigrants.

Overview

  • Microsoft announced Halo: Campaign Evolved, a remake of the original game, with a 2026 launch planned across Xbox, PC, and—first for the franchise—PlayStation.
  • GameStop jokingly declared the console wars over, prompting the White House to post an AI image of President Trump as Master Chief and to credit him with presiding over the 'end' of the rivalry.
  • The Department of Homeland Security later posted Halo-themed art reading 'Finishing this fight' and 'Destroy the Flood' with a link to Join.ICE.gov, using the imagery to drive ICE recruitment.
  • Journalists and commentators criticized the DHS post for likening immigrants to the Flood, a parasitic enemy in Halo, describing the comparison as dehumanizing.
  • Microsoft declined to comment on the government’s use of Halo imagery, while deputy press secretary Kush Desai doubled down, calling it 'another war ended under President Trump’s watch,' as the meme exchange drew tens of millions of views.