Overview

• ClawTails, White Claw's latest product, offers four cocktail-inspired flavors: Strawberry Cosmo, Mango Margarita, Blackberry Mojito, and Tropical Mai Tai.
• The beverages are made with the brand's Cold Wave Filtered process, contain 7% ABV, and are crafted with real juice and no artificial sweeteners.
• Consumers can purchase ClawTails in 12-ounce variety packs or as 19.2-ounce single cans, with the larger size featuring Strawberry Cosmo and Mango Margarita.
• The launch was announced via Instagram on April 23, 2025, with early consumer feedback online praising the drink as a potential 'summer favorite.'
• White Claw positions ClawTails as a bridge between hard seltzers and classic cocktails, emphasizing convenience and bold flavor innovation.