Overview

• White Chocolate Maltesers, first introduced in 2003, were discontinued in 2014 due to low sales but are making a comeback.
• Mars has officially announced that the product will return to UK supermarkets and independent retailers on June 16, 2025.
• The returning version will be available in two formats: fun-sized packs and share bags, catering to different consumer preferences.
• The decision to reintroduce the treat follows years of consumer demand and nostalgia-driven campaigns on social media.
• Pricing for the product has not yet been disclosed, but similar Maltesers items are currently priced between £1.75 and £2 at major retailers.