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Which? Survey Ranks UK Motorway Services: Gloucester Tops, Bridgwater Last

The survey of 90 service stations highlights a stark quality divide, with family-run Westmorland sites excelling and Moto's Bridgwater site receiving the lowest score.

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Overview

  • Gloucester Services, owned by the Westmorland Family, ranked highest with an 85% customer satisfaction score, praised for its locally sourced food, cleanliness, and outdoor spaces.
  • Moto's Bridgwater Services on the M5 came in last with a 23% score, criticized for poor cleanliness, cramped facilities, and inadequate parking.
  • The survey, based on nearly 9,000 visits by 4,000 consumers, assessed stations on factors like food, cleanliness, accessibility, and pricing.
  • Moto's Rugby Services bucked the trend for the brand, ranking third with a 75% score and receiving high marks for cleanliness and facilities.
  • Moto Hospitality has disputed the findings, citing a separate 2023 Transport Focus study and recent £50 million investments to upgrade facilities.