Overview

• Listings appeared on eBay, Shein, Little Dreams, ManoMano and Wish, with eBay and Shein removing them after being notified and others either reviewing or not responding.
• The seats lacked required ECE R44 or R129 certification labels and showed fundamental flaws such as thin bases, no single central harness release and no side‑impact protection.
• Prices ranged from about £12.50 to just under £40, far below typical compliant models starting around £80, raising concern for families seeking low‑cost options.
• A Britax 30mph crash test previously showed a three‑year‑old dummy hurled through the windscreen when straps failed, prompting Trading Standards to label the products “killer” seats.
• Which? and safety campaigners say the Product Regulation and Metrology Act needs secondary regulations and stronger enforcement powers for regulators and Trading Standards.