Overview

• Aldi and Lidl put out their red-sticker reductions as soon as stores open, with Lidl marking down items from 7 am and Aldi from 8 am.
• Tesco applies small markdowns from 8 am but routinely slashes prices by up to 90 percent around 7 pm at larger stores and 4 pm at Express outlets.
• Sainsbury’s releases minor cuts at 1 pm and reserves its deepest discounts—up to 75 percent—for after 7 pm.
• Asda makes a single round of evening reductions at 7 pm, cutting fresh food prices by 50–70 percent, while Morrisons starts midday markdowns and peaks between 5 pm and 7 pm.
• Waitrose begins price cuts at 2 pm with final markdowns from 6 pm, Co-op stores discount in the last hour before closing and Sunday evenings deliver the largest savings across all retailers.