Overview

• The Wheeldon Brothers have introduced practical bread storage tips to address the UK's staggering bread waste problem, with 11 million loaves discarded daily.
• Their advice includes keeping bread in its original packaging, adding a stick of celery to maintain moisture without promoting mould growth, and refrigerating in an airtight container.
• Small perforations in bread bags are recommended to prevent condensation and reduce mould risk by allowing trapped moisture to escape.
• The techniques are designed to extend bread freshness by up to a week, offering a simple, cost-effective alternative to traditional bread bins and sealed plastic bags.
• These methods have gained significant media attention and are being promoted as accessible solutions to help households reduce food waste.