WhatsApp's Growth and Potential Earning Power Position It as Key Pillar in Meta's Future Strategy

WhatsApp's User Base Continues to Skyrocket Among Young Americans, Increasing Ad Revenues Forecasted to Reach $10 billion This Year

Mark Zuckerberg, CEO of Meta, is positioning WhatsApp, an asset the company bought nearly a decade ago, as a key part of WhatsApp's next business chapter.
WhatsApp has garnered more than two billion users globally and has become particularly popular among young Americans, making it one of Meta's fastest-growing services in its most mature market.
Meta expects to reach $10 billion in revenue from ads on WhatsApp and Messenger this year. This reflects the rapid growth in advertising on these platforms.
WhatsApp is being developed as a cornerstone for business messaging and as a primary conversation app, potentially revolutionising how people engage with social media.
The introduction of features like 'click-to-message' advertising and the development of a payments infrastructure within WhatsApp further boost its business potential.