Overview
- The company began testing the feature with select WhatsApp Business Platform partners, a trial reported Friday and still limited to large-business accounts.
- Messages from eligible large businesses will be moved automatically into the Offers & Updates folder after a preset delay, with WhatsApp testing different timings up to 24 hours.
- Users can disable the folder in settings but cannot choose or change the automatic move timing set by WhatsApp.
- Small businesses and individual business accounts are exempt from the current trial and may be considered for inclusion later depending on test results.
- The change builds on recent anti-spam steps and revenue moves at Meta, linking inbox management to WhatsApp’s paid messaging growth and broader efforts to scale business use without overwhelming personal chats.