Overview

• Meta plans to introduce personalized ads in WhatsApp’s Status tab and launch paid channel subscriptions with exclusive content, retaining a 10% fee on channel revenue and requiring user consent for cross-service data linking.
• End-to-end encryption remains intact for personal chats and new AI features like Message Summaries and Private Writing Help operate entirely on-device under WhatsApp’s private processing safeguards.
• Beta testers have spotted integrated multi-account support in the iOS beta, enabling users to add and switch between profiles without relaunching the app and to maintain separate settings for each account.
• A streamlined media-sharing option in the Android beta lets users post photos and videos directly to Status from other apps via a new “My Status” target in the share menu.
• Meta’s updates reflect compliance with EU Digital Markets Act requirements and competitive pressure from other encrypted messengers as it seeks to balance revenue goals with strict privacy protections.