Overview
- Unanswered messages from individuals and businesses will count toward a new monthly cap, and any reply removes those messages from the tally.
- WhatsApp has not disclosed the numeric limit and is trialing different thresholds across multiple countries in the coming weeks.
- Senders nearing the cap will see a pop-up showing their remaining messages to avoid being temporarily blocked from further outreach.
- The company frames the test as a curb on mass unsolicited messaging, indicating average users are unlikely to hit the limit.
- The trial extends WhatsApp’s broader anti-spam push, following marketing-message caps, unsubscribe tools, broadcast limits, and large-scale account bans reported earlier this year.