Overview
- WhatsApp is piloting monthly limits in roughly a dozen countries, with exact thresholds still undecided, according to TechCrunch reporting cited by multiple outlets.
- Only outgoing messages that receive no response count toward the cap, while any conversation that gets a reply is excluded from the tally.
- Users will see in‑app warnings as they approach the limit, and those who exceed it may be temporarily blocked from messaging people who are not responding.
- Meta says most people will not reach the cap during normal use, framing the test as a measure to cut spam, scams and repetitive unsolicited outreach.
- Alongside the test, WhatsApp introduced on‑device AI chat summaries in Spanish, Portuguese, English and Indonesian that are visible only to the activating user, plus new controls for animated stickers, GIFs and emojis on Android and iOS.