Overview

• Each unanswered message sent to someone outside a user’s contacts counts toward a monthly quota, and any reply removes that message from the tally.
• WhatsApp will show warnings as senders approach the limit, and exceeding it can temporarily block further messages to new non-contacts.
• The company is testing different numeric thresholds and has not disclosed final limits or the full geographic scope.
• Trials are expanding to multiple countries in the coming weeks, with India identified as an early priority market.
• The cap complements recent anti-spam moves including broadcast-list limits, one-tap unsubscribe for business messages, enhanced reporting in India, and AI-driven filters.