Overview
- Messages to recipients who do not reply count toward a monthly budget, and once the limit is reached sending to new or unanswered chats is blocked until the month resets or a reply arrives.
- The policy covers both private and business accounts, while active conversations remain unaffected.
- Users will see on-screen alerts as they approach the cap, but WhatsApp has not disclosed the exact threshold and is testing different values across multiple countries.
- Legitimate high-volume senders such as companies or organizers will be able to request an exception via a form.
- The change follows research that uncovered 131 cloned WhatsApp Web automation extensions used for mass messaging, with Brazilian users notably targeted.