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WhatsApp Testing Social Media Links for User Profiles

The feature, currently in beta, allows Instagram links on profiles and may expand to other Meta platforms.

Overview

  • WhatsApp is developing a feature to let users link their Instagram profiles to their WhatsApp accounts, currently available in the iOS beta version.
  • This feature is optional and will appear in a new 'Add Links' section within the profile settings, enabling users to showcase their social media accounts.
  • Currently, only Instagram links are supported, but future updates may include other Meta-owned platforms like Facebook and Threads.
  • Privacy controls are expected to allow users to manage who can view their linked social media accounts, similar to existing settings for profile photos.
  • While business accounts require authentication for linking profiles, the beta version for regular users does not yet include verification, raising potential privacy concerns.