Overview
- WhatsApp introduced Business AI in India inside the WhatsApp Business app to automate customer support for small and medium businesses.
- The tool can answer queries at all hours, capture leads, book appointments, and recommend products inside a chat.
- Businesses can train the assistant with their catalogs, documents, and profile details, and it works in all native Indian languages.
- Owners keep control with the option to step in or switch the AI off, which is meant to ease workload and help convert inquiries into sales.
- Eligible accounts can turn it on via Tools under Your Business AI, with a phased rollout and UPI payments inside chats promised soon.