Overview

• Status ads will appear after users scroll through a few updates, mirroring Instagram’s Stories ad format.
• Ad targeting relies on limited signals such as country, city, language and followed channels without accessing personal messages or calls.
• Channel owners can charge monthly subscription fees for exclusive updates, with payments handled through app stores.
• Promoted channels will offer admins the option to pay for increased visibility in the channel directory.
• Features will roll out globally in coming months and remain confined to the Updates tab to keep personal chats free of promotions.