Overview

• Ads will show in the Updates tab's Status feature and use only general data such as country, city, language, and followed channels for targeting.
• WhatsApp is offering paid channel subscriptions that let administrators charge monthly fees for exclusive updates; Meta plans to take a 10% cut of these fees after launch.
• The new ad placements and subscription features will roll out globally over the next few months to the Updates tab’s 1.5 billion daily users.
• Personal messages, calls, and group conversations will remain end-to-end encrypted and will not be used for ad targeting.
• These changes mark WhatsApp’s first direct in-app advertising since its 2014 acquisition and a major evolution of its business messaging model.