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WhatsApp Introduces Paid Channel Subscriptions and Status Ads

Paid subscriptions for channel content will roll out globally in the coming months with European advertising held back until 2026.

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WhatsApp-Werbung kommt in Deutschland erst später
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WhatsApp will Werbung zulassen

Overview

  • WhatsApp will charge monthly fees for exclusive channel subscriptions, offer promoted channel listings and display ads within Status updates.
  • Personalized ads will use limited data such as location, language and channel interactions and may incorporate Facebook or Instagram details if users opt in.
  • Meta plans to keep about a 10% commission on revenue generated from channel subscriptions.
  • Core messaging and one-on-one chat features will remain free and unchanged despite the new monetization tools.
  • Deployment of advertising in the EU has been postponed until 2026 as Meta engages with data protection authorities on privacy safeguards.