Overview
- WhatsApp will charge monthly fees for exclusive channel subscriptions, offer promoted channel listings and display ads within Status updates.
- Personalized ads will use limited data such as location, language and channel interactions and may incorporate Facebook or Instagram details if users opt in.
- Meta plans to keep about a 10% commission on revenue generated from channel subscriptions.
- Core messaging and one-on-one chat features will remain free and unchanged despite the new monetization tools.
- Deployment of advertising in the EU has been postponed until 2026 as Meta engages with data protection authorities on privacy safeguards.