Overview

• Ads will appear only in the Updates tab’s Status feature and use limited data such as users’ country, city, language and Updates-tab activity for targeting
• Channel administrators can charge monthly subscription fees for exclusive content, with Meta initially taking no cut before applying a 10% fee later
• Paid promotions will allow channel owners to boost their visibility in the Channels directory and attract new followers
• The Updates tab, used by 1.5 billion people daily, will receive a phased global rollout of status ads, subscriptions and channel promotions over the coming months
• Personal messages, calls and group chats will remain end-to-end encrypted and will never be accessed or shared for ad targeting