Overview

• WhatsApp will display personalized ads in its Status section based on user location, language settings and previous ad interactions.
• A paid subscription option will let users support channels or content creators in exchange for exclusive content, with WhatsApp retaining about ten percent of revenues.
• Meta plans a gradual global rollout over the next few months beginning with select partners, though regional launch dates have yet to be specified.
• The updates leave end-to-end encryption intact for all personal chats, calls and status exchanges according to company statements.
• Privacy advocates led by Max Schrems warn that using data shared across Meta services for ad targeting could breach EU data protection laws.