WhatsApp Hits 100 Million Monthly Users in the US

Meta's messaging app sees rapid growth as it challenges iMessage dominance.

WhatsApp now has 100 million monthly active users in the United States, with significant growth in major cities like Los Angeles, New York, Miami, and Seattle.
The app's popularity is attributed to its cross-platform compatibility, offering a seamless messaging experience between iOS and Android devices.
Meta has aggressively marketed WhatsApp, including high-profile ad campaigns and new features such as multi-account support and enhanced group calling.
The introduction of RCS in iOS 18 could impact WhatsApp's growth, as Apple aims to improve cross-device messaging.
Meta continues to explore monetization strategies for WhatsApp, including AI tools and business messaging features.