Overview

• Small businesses can now accept payments inside the WhatsApp Business app using one-tap QR codes for checkout.
• In-app calling is live for all businesses on the WhatsApp Business Platform in India, with voice messages and video calls set to follow.
• Indian businesses can create and manage campaigns for WhatsApp, Facebook and Instagram centrally in Meta’s Ads Manager with Advantage+ optimization.
• Ads in the Updates/Status tab and promoted channels will reach Indian users over the coming months, with brands like Maruti Suzuki, Air India and Flipkart already participating.
• WhatsApp is partnering with state governments to deliver services via chatbots, with Andhra Pradesh’s Mana Mitra offering 700+ services and recording 4 million users.