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WhatsApp Confirms 2026 Usernames, Sets June Deadline for Business Integration

Businesses will use a Business-Scoped User ID to message customers without seeing phone numbers.

Overview

  • Meta confirmed optional usernames will arrive in 2026 and said the feature is in advanced testing.
  • Users and businesses will be able to search, chat, and place voice or video calls using a unique username instead of a phone number.
  • WhatsApp will include a Business-Scoped User ID in all message webhooks linked to the user_id field, and developer documentation has been updated for the transition.
  • Companies using the WhatsApp Business API must update systems to support BSUIDs and username workflows by June 2026.
  • WABetaInfo reports a phased rollout with a username reservation step likely before full availability, and WhatsApp is preparing “username keys” to curb spam while preserving end-to-end encryption.