Overview

• The updated terms add an “AI Providers” category that prohibits large language models and generative AI assistants when that capability is the primary function.
• Meta confirmed the policy change and set January 15, 2026 as the enforcement date for the WhatsApp Business Solution.
• Task-specific customer-service bots remain allowed, with examples such as travel support or flight-status responses.
• Meta cites surging message volume and different support needs as reasons, and reporting notes the Business API’s per-message pricing lacks provisions for general-purpose chatbots.
• Coverage identifies likely affected services including OpenAI’s ChatGPT, Perplexity, Luzia, and Poke, and reports that the move could leave Meta AI as the primary in-app assistant.