Overview

• At the WhatsApp Business Summit México 2025, Meta unveiled a WhatsApp Business feature that lets companies share their 18‑digit CLABE in chat for easy copy‑and‑paste into banking apps.
• Meta confirmed WhatsApp will not process payments and that messages remain protected by end‑to‑end encryption.
• Meta outlined an AI strategy for business messaging, including 24/7 virtual agents across WhatsApp, Messenger and ads, e‑commerce integration, voice interactions, and tools to train and personalize agents.
• New business capabilities include receiving customer calls inside WhatsApp now for API users, with voice and video calls initiated by businesses planned with user permission.
• Ads Manager will centralize campaigns across WhatsApp, Facebook and Instagram, and monetization expands in the Novedades/Status tab, a push framed to help Mexico’s small and medium businesses as 69% of consumers prefer messaging.