Overview
- The Los Angeles–founded platform, launched in 2019 and available in France since 2023, blends livestream auctions and fixed‑price sales while taking an 8% commission.
- Whatnot reports 2025 GMV has surpassed $6 billion and says its latest round values the company at $11.5 billion.
- France is a key growth engine, with the company citing roughly 400% year‑over‑year gains in GMV, seller counts, and streaming hours.
- User engagement is high, with Whatnot saying people spend about 80 minutes per day on the platform globally and buy around 12 items per week.
- Collectibles and fashion lead usage in France, with fashion up about 100% in six months, as sellers report strong results including one entrepreneur doubling sales and pro channel Club Market moving 50,000–60,000 items since March.