Overview
- The latest funding round values the company at $11.5 billion, according to Les Echos reporting cited by French media.
- Whatnot takes an 8% cut on each sale, and company figures say sellers and streaming hours have increased by roughly 400% over the past year.
- Sellers describe meaningful gains, with one retailer saying sales have doubled and the Club Market channel reporting 50,000 to 60,000 items sold since March 2025.
- Users watch for about 80 minutes a day globally, and in France the fashion category has doubled over the past six months, according to the firm.
- As TF1 winds down Téléshopping, coverage frames live shopping as moving to phones, with Franceinfo highlighting strong earning claims for some sellers and warning about addictive purchasing behavior.