Whatnot Secures $265M, Valued at Nearly $5B, as Live Shopping Gains Traction

The livestream shopping platform plans global expansion, new seller tools, and category growth while rival TikTok faces potential U.S. ban.

Whatnot raised $265 million in a Series E funding round, led by Greycroft, DST Global, and Avra, bringing its valuation to $4.97 billion.
The platform, which facilitates live video auctions for items like collectibles and fashion, saw over $3 billion in sales last year, doubling its 2023 performance.
Whatnot plans to use the funding to expand into new markets, including Australia next month, and to enhance seller tools such as inventory management and analytics.
The company is diversifying its product categories, focusing on areas like golf, art, and vinyl, while refining features like flash sales and loyalty rewards.
The funding comes as TikTok, a major competitor, faces a potential U.S. ban, which could drive sellers and buyers to alternative platforms like Whatnot.