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Whataburger Celebrates 75th With 75-Cent Burgers and Hometown Baseball Festivities

Leveraging its app-based Rewards program to drive digital loyalty, Whataburger debuted its second 32-ounce anniversary cup today.

Whataburger is celebrating its 75th anniversary on Friday.
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Overview

  • Rewards members can redeem a classic Whataburger #1 burger for 75 cents today from 11 a.m. to 8 p.m. local time through the Whataburger app or website, limited to one per account.
  • Fans at Whataburger Field in Corpus Christi are enjoying an Orange Out night with a minor league game between the Hooks and the Drillers, giveaways and an orange fireworks show.
  • The chain rolled out its second limited-edition 32-ounce anniversary cup on August 5 featuring a table-tent-inspired design.
  • Two more collectible cup designs—a silver-striped version on August 12 and an A-frame tribute on August 19—are set to launch later this month.
  • President and CEO Debbie Stroud said the anniversary campaign is intended to thank loyal customers and reinforce Whataburger’s heritage through community engagement and nostalgia-driven merchandise.