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WH Smith Slashes Profit Outlook After £30m North America Accounting Error

Deloitte will independently review supplier income booked too early in the division.

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A branch of WH Smith is seen at a railway station in London, Britain, March 28, 2025. REUTERS/Toby Melville/File Photo
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The company sold its UK high street shops this year for £76 million

Overview

  • The company now guides to about £25m of North America headline trading profit versus roughly £55m expected, cutting group headline profit to around £110m.
  • The overstatement stems from accelerated recognition of supplier incentives and discounts that should be recognized in the next financial year.
  • Shares fell roughly 30–35% in early London trading following the disclosure.
  • WH Smith said the problem is confined to North America and promised a further update with its preliminary results.
  • Hazeltree data show hedge funds had targeted the stock for short selling in July, naming WH Smith the top small-cap short in the UK and Europe.