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WH Smith High Street Stores to Be Rebranded as TG Jones

Local councils are reviewing applications for TG Jones signage at former WH Smith sites such as Witney ahead of a July 4 consultation deadline.

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Overview

  • WH Smith sold its 480 UK high street stores to Modella Capital for £76 million in March, ending its two-century-long high street presence.
  • Modella Capital plans to roll out the TG Jones brand across all outlets, with planning applications already filed for signage changes at Witney and Beccles branches.
  • The new name was chosen to evoke a familiar, family-run retailer and to resonate with customers nationwide, Modella Capital says.
  • About 5,000 employees across the acquired stores are affected by the deal, while WH Smith’s airport, rail and hospital shops remain under its ownership.
  • WH Smith will focus on its international travel retail business, which operates in 32 countries and generates 85 percent of the group’s profits.