Wex Sues HP for Trademark Infringement Over 'WEX' Software

The lawsuit claims HP's use of the 'WEX' name for its new software could mislead consumers and damage Wex's brand.

Wex Inc. filed a federal lawsuit in Maine against HP for using the 'WEX' name on a competing software platform.
The dispute centers on potential consumer confusion due to similar software features offered by both companies.
Wex, established in 1989 and rebranded in 2012, claims HP's actions could harm its long-established brand.
The lawsuit seeks a preliminary injunction to stop HP from using the 'WEX' trademark.
Financial impacts are notable as WEX shares dropped slightly following the lawsuit announcement.