Overview
- Media coverage is amplifying WeWard’s release of “Sam,” an AI-created projection meant to show how prolonged inactivity could alter appearance and health by 2050.
- Sam’s depiction includes features linked to sedentary habits such as forward-tilting “tech neck,” swollen ankles and feet, sunken eyes, dull skin, and digital eye strain.
- WeWard frames the project with health research tying inactivity to higher risks of obesity, diabetes, heart disease and other conditions, citing WHO findings on widespread inactivity.
- The company applied the projection to celebrities and published the ChatGPT prompt, inviting users to upload photos and generate their own inactivity-themed visuals.
- WeWard told Newsweek it combined WHO/CDC research with proprietary walking data from 30 countries, though the articles do not report independent clinical validation of the images.